Search Strategy™ Services
Whether you need a little help getting started with FUSE or a longer engagement, we can help you make your content more easily discoverable and provide a great user experience for your valued audiences.
FUSE QuickStart Search Strategy™
The quality of a search experience can depend on the classification of content and the use of meaningful search filters. FUSE can help you prepare to use our powerful suite of tools so you can provide a great user experience from the start.
Our QSSS service is included with every FUSE implementation of four (4) or more content sources (can be optionally added otherwise).
Includes:
Information gathering. Audiences, tasks, and goals — who uses your site, and what are the priority tasks and goals your site serves?
Search-readiness assessment. How are you currently using taxonomy and metadata to support content discovery?
Recommendations. Taxonomy and filters.
Ongoing Strategy Assistance
Optionally include ongoing assistance in three (3) month increments. Team FUSE will assist your team with a variety of information architecture-related tasks at your direction:
Taxonomy Revision. Many FUSE customers have term sets that are neglected, multiple term sets that overlap or conflict, and inconsistent tagging practices within or across content publishing platforms. Taxonomy problems such as these can negatively affect the value of search results and harm the user experience on your site. If this sounds like your organization, we can help.
We’ll review your current taxonomy or taxonomies and suggest harmonization and/or additional term sets and metadata to help your users discover useful content using FUSE Search. We’ll also give you recommendations on maintaining your taxonomy and using it to improve browsing, cross-references, and upselling on your website.
Taxonomy Development. If you haven’t classified or tagged your content at all, not to worry — our expert taxonomists will work with you to develop a classification taxonomy so you can provide your users with a great FUSE Search experience. We’ll also guide you on taxonomy maintenance and using your taxonomy to improve browsing, cross-references, and upselling on your website.
Site Map & Navigation. Sometimes our customers’ findability problems extend beyond search to their websites’ navigation. If your website navigation is problematic, we can help.
Following a user-centered design methodology, our expert information architects will work collaboratively with you to audit, organize, and label your content so it’s as easy for users to find through navigation as through FUSE Search. Deliverables will include a detailed, annotated, and user-tested sitemap.
Usability Testing & Other User Research. Understanding your online audiences is essential to meeting their needs online. Our user research offerings include surveys, interviews, focus groups, card sorting, and usability testing.
We’ll help you learn:
What information your audiences need most, for what purposes, and how they find it.
How they currently search and how they want to search.
How satisfied they are with various aspects of your website.
What usability problems exist on your website.
Ongoing Strategy Assistance Pricing
Engagements beyond our Quick-Start offering are available in three (3) month increments. Fees are shown in USD.
This is helpful for organizations that would benefit from further one-on-one help that goes beyond what the Quick-Start was able to provide. These services typically include those detailed on this page. We want you to not only get the best out of FUSE but out of your entire web-based knowledge ecosystem.