Before FUSE Subscribe™…
Compose Content Emails
You compose an email with information you think is valuable to your audience.
Segment Audience
You segment your audience to target them better then send your email.
Hope your Content Sticks
Rinse and repeat - hoping your content is what each of your unique recipients is looking for.
WITH FUSE Subscribe™
Users Subscribe to Content Topics
You display subscribe buttons next to content FUSE generates dynamically: search results, lists, landing pages, directories. Users subscribe when they see content they’re interested in..
FUSE is Content Aware
FUSE knows when new content that matches each user’s unique topic subscriptions hits the index from across all of your content sources.
Subscribed Content is Delivered
The user receives a weekly digest email - if new content is available - with links to content that correlate to each user’s topic areas generating engagement.
The FUSE Way
Users Get Emails Only When The Good Stuff Is Available
Leveraging FUSE’s Subscribe™ capability, individuals get emails automatically when new content hits the multi-source index that matches the parameters they’ve indicated they’re interested in. A subscriber may only get an email once in awhile but when they do, they know it’ll be good and tailored specifically for their needs.
FAQ
How often do the emails go out?
Emails are sent digest-style each Monday morning. Subscribers only receive a message when new content is available. No email marketing fatigue!
How do users unsubscribe?
Each digest email comes with a prominent unsubscribe link.
What if a user has multiple subscriptions?
No problem. A user can subscribe to as many combinations of filters/terms they wish.
How does a user edit their subscription?
They simply unsubscribe from the subscription they’re no longer interested in and generate a new one!
I can already do this. What’s the difference FUSE is offering?
Your content platform can only send alerts for content stored on that platform. For example, your content management system’s (CMS) integrated email marketing platform may be able to send alerts for content stored within the CMS. FUSE will send content alerts regardless of its source:
Customer Relationship Management System (CRM) or Association Management System (AMS)
Ecommerce/Product Platform
Job Board
Discussion Forum
YouTube/Twitter/Facebook
Learning Management System (LMS)
Content Management System (CMS)
Journal/Magazine Publisher
External Blog/Microsite/Sister Site
Any other source where you have content stored!
Additional features
API BASED INTEGRATIONS
Crawling content is fine and we do it well. However using the API is better. Our plug-n-play integrations wrangle root level data to create better experiences.
All Inclusive Service
On-going Support: The beauty of a SaaS product like FUSE Search is that you don’t have to worry about improvements, updates, support and hosting. All of that is covered in one price.
Google Analytics (GA)
Integrating FUSE Search with your Google Analytics (GA) account will enhance your analysis of member behavior by establishing a broader and deeper view of the member experience on your site.
GA tracks everything a visitor searches for and does on your website. Great stuff and you may be looking at this data already.