Home > Features > Analytics Assist™ Services

 

Analytics Assist™ Services

Do you know whether your marketing campaigns are driving more conversions? Even more importantly, do you know why your marketing campaigns aren’t driving more conversions? How can FUSE and/or your other infrastructure be tweaked to help your audience easily find and buy products/services or to quickly figure out how to renew their subscription or membership?

Knowing how many users are coming to your site does not help you create better marketing campaigns — directly tying your campaign activity to conversions that were a result of those campaigns does!

Configuring Google Analytics to report on this kind of website activity — conversions, ecommerce journeys, call-to-action, and lead generation effectiveness — is within your grasp.

FUSE can help you configure Google Analytics (including GA4) to start capturing the right data for improved data-informed decision making. We’ll create new reports that focus on the goals that are the most important to your organization allowing it to pinpoint where things are working and where changes should be made to improve results.

FUSE QuickStart Analytics Assist™

Hit the ground running. We'll help you configure your Google Analytics platform to get the most from a few simple configuration updates. If you haven’t already created your GA4 property, we will do that for you as well.

Our QSAA service is included with every FUSE implementation of four (4) or more content sources (can be optionally added otherwise).

Includes:

  • Kick-off meeting. Discuss marketing and analytics goals. Explain the ins and outs of the latest Google Analytics interface or answer your questions about it.

  • Initial configuration updates. Meet standard best practices — ensuring downloads are being tracked, search terms and search click-throughs are being captured, data filters and data retention rules are configured, connections to Google Ads and Google Search Console are in place.

  • Enablement. Tracking of a specific, high-value user interactions (e.g. CTA and lead generation tracking, home page hero click-throughs).

  • Reporting. Create detailed file download (e.g. pdf, xls, doc) and search utilization reports.

Ongoing Analytics Insight Assistance

Optionally include ongoing assistance in three (3) month increments, taking the burden off of your internal team(s) and providing your organization with an ongoing analytics evaluation and reporting service that will change how you take advantage of the incredible amount of data that Google Analytics can collect. Team FUSE can assist your team with a variety of analytics-related tasks at your direction:

Review and Refine. FUSE continuously works with your marketing and web teams to review your Google Analytics 4 (GA4) and/or Google Tag Manager (GTM) configurations to make sure they are collecting accurate data and reporting on the metrics that matter to you.

Advice. FUSE will evaluate your data to uncover insights that add strategic value focusing on discovering how each of your marketing channels are bringing in customers and leading to conversions (i.e. attribution modeling) so that you can allocate your resources most effectively.

Evaluate, adjust, report, and update. Continuously improve your understanding of how your web properties are performing and meeting your organization’s objectives and what changes can be made to improve upon those findings.

Ecommerce Journey Tracking. Know how well your online ecommerce experience performs by letting FUSE configure your analytics to capture the full user journey through your ecommerce experience.

  • How often are users adding items to or abandoning their cart?

  • Where (and why) are users exiting the purchase funnel?

  • What campaigns are actually driving users to purchase?

We’ll also take a look at your marketing landing pages and how those contribute to purchase conversion.

Training. With a focus on the practical geared toward beginners or teams that already have some experience with Google Analytics. Topics can include:

  • Layout and interface.

  • Dimensions, Metrics, and Events definition and use.

  • Standard Reports and customization.

  • Campaigns and Conversion tracking.

  • Explorer (advanced reporting) fundamentals.

  • General configuration settings/how tos.

Ongoing Strategy Assistance Pricing

Engagements beyond our Quick-Start offering are available in three (3) month increments. Fees are shown in USD.

This is helpful for organizations that would benefit from further one-on-one help that goes beyond what the Quick-Start was able to provide. These services typically include those detailed on this page. We want you to not only get the best out of FUSE but out of your entire web-based knowledge ecosystem.